Strategic planning and management are never meant to be


Strategic planning and management are never meant to be quick fixes. Rather, they are processes for developing a roadmap for future development that identify issues that will be important. Strategic planning and management do not ask, "How will we provide this service in the future?" Rather, they ask:

  • "Should we provide this service in the future?"
  • "What new services will be required?"

These questions are asked with the central mission and values of the organization in mind. To this end, the second step in developing a strategic plan for the organization you selected for Unit 1's assignment involves using strategic management principles to develop the key planning components for your selected organization. These include:

  • The mission.
  • The vision.
  • Core values.
  • Goals.
  • Governance.

Once you have determined these components, determine your strategic initiatives. Be sure your strategic initiatives competitively position your selected organization for success 10 years from now.

Your two-page submission should contain an introduction, body, and conclusion. Resources and citations should be formatted according to APA (6th edition) style and formatting.

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Marketing Management: Strategic planning and management are never meant to be
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