1. Executive Summary
Gateway Incorporation’s strategic plan is a long term, goal setting and decision making plan that provides a path between its present position and its vision. The strategic plan details Gateway’s background, its vision, mission and value statement along with the long term objective, goals and implementation. This strategic plan will also cover Gateway’s internal and external environment, financial projections, critical success factors, controls and evaluation as well as strategic analysis.
2. Company Background
3. Mission and Vision Statement
Gateway’s objective and mission is to help people improve their lives through technology. According to the Gateway Inc. website, Gateway “is committed to delivering innovative technology solutions and an outstanding customer experience.” In order to accomplish the mission, Gateway is the dedicated to asking customer what they want form their technology and incorporate the feedback in their products and service to better serve their customers’ needs. The bottom line, the company states, is that we believe in our technology, our customers and our employees. (Gateway Inc.,Our vision and mission statement, 2006)
4. Values Statement
5. Gateway has six key values that help guide the company and influence everything that what it does as a business and as an employer. (Gateway Inc.-Our Values, 2006)
“Honesty The truth is always the fastest way to get there.
Common Sense Sometimes the simplest solution is best
Accountability To succeed, we all need to be responsible and dependable.
Quality High standards lead to high rewards.
Teamwork Be there for others and they'll be there for you.
Fun Having fun yet? We are. And we hope that it shows.”
(Gateway Inc.-Our Values, 2006)
6. Environmental Analysis
(An organization’s external environment has three components: the remote environment, the industry environment, and the operating environment. Using the organization you have chosen for your Strategic Plan, you will conduct an Environmental Analysis. Describe several major changes that you expect to have a major impact on the remote, industry, and operating environments of your chosen organization in the next 10 years. Based on your analysis, create a set of long-term objectives for the organization.)
a. Internal Environment
b. External Environment
Notes:
Analysis needs to have lots of data and interpretation of the data. The data needs to cover the years ahead (2007-2009)
The analysis is twofold
a) secure futuristic data to "discover" more about the trends and influences you have cited for the period between 2007 and 2009 and
b) conclude what these trends mean relative to opportunities and threats for your organization over the next 3 to 5 year period. What does the future look like over the next 3 years? How will this impact your business?
7) Long Term Objectives
a. Gain market share
b. Improve competitive position
8. Strategic Analysis and Choice
9. Plan Goals and Implementation
10. Financial Projections and Analysis
11. Critical Success Factors or recommendations for change
12. Controls and Evaluation