Strategic marketing plan for the new us product
Problem:
Fiat is returning to the US Automobile market after a 20 year absence. Their reputation for quality has not been the best. What should be their strategic marketing plan for their new US product? Explain.
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What should be their strategic marketing plan for their new US product? Explain.
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Question: How does income, age, and social class affect Toyota's unique marketing strategy for Scion?
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