Assignment task: What strategic marketing communications methods and deliverables are required as the backbone of the strategic marketing communications strategy for a fortune 1000 company? Deciding on the strategy and graphically presenting ideas; using brand alignment, customer alignment, and budget alignment.
General strategy:
- understanding target audience
- assess the unique selling proposition and SCA
- commence considerations of the Marketing Communications Mix
- possible branding elements
- success metrics options
- execution planning and timelines