Strategic marketing assumptions
Problem: Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable?https://www.useit.com/alertbox/20000528_boo.html
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1) How do you think the company's needs and the market's need work together or coexist? What the company needs or wants to do and the market they go after is a very important aspect of marketing, and you hit on a very real world problem
Problem: Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable?
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