STRATEGIC MARKET ASSESMENT OUTLINE:
Detailed Report:
I) Inventor Interview and Information Forms
II) Technology Opportunity Regarding the Product and its Market(s)
III) Product/Service; Definition of Patentable Invention and Proposed Product/Service Offering(s)
IV) Market and Segments for Commercialized Product/Service
A. Market Size
B. Market Growth
C. Market Segmentation
D. Market Expansion
V) Situational Analysis
A. SWOT Analysis: 1) Technology and Patent and 2) Product and Markets
B. Issue Analysis: Compounding Factors such as existing patents, current products, regulatory approval hurdles, costs to commercialize product/service, ease of customer adoption, etc.
VI) Competitive Analysis
A. Competitors: Technology and proposed Product/Service
B. Summary of Competitive Analysis
VII) External Market Influences
A. Economic/Market Environment: Customer purchasing habits, seasonal consumer issues, regulatory issues, etc.
B. Risks and Challenges: Domestic and International
VIII) Options for Technology Licensing/Commercialization
IX) Conclusions and Recommendations
X) Implementation Program: 24 Month Timeline for Technology Commercialization Including Critical Next Steps Prepared in a Gant Chart Format
XI) Appendix