Problem:
Prepare an analysis of the global and U.S. alternative beverages industry. A 5-6 page analysis should list strategic issues confronting PepsiCo and its alternative beverage brands and make recommendations to address such issues. The analysis MUST include: (1) A Michael Porter Five Forces model, (2) macro-environmental characteristics, (3) key success factors, (4) drivers of change and industry dynamics, and (5) a strategic group map.
This case is about the alternative beverage industry & the role of Pepsi in that industry and should not focus on the cola wars Pepsi vs. Coke. Please limit graphs/charts usage.
"Competition In Energy Drinks Sports Drinks And Vitamin Enhanced Beverages" By John e Gamble.