Assignment task:
Mentoring Moment: Strategic Implications of Product Categorization The way a consumer categorizes a product has several important strategic implications for marketers, including positioning a product, identifying competitors, creating an exemplar product, and locating a product in a store. Knowing the different levels of categorization is critical in properly understanding these strategic implications. The following chart represents an example of how the snacking category could be categorized. For the following chart, drag each level to the correct position on the right of the chart. Drag each level at the bottom of the image to its correct row in the snacking chart (1, 2, or 3), and then click Submit. Superordinate level Subordinate level Basic level