This is to announce your first group assignment for this term which mounts up to (10%) of your final grade and it is to be submitted in class on Sunday (5th-Apr-2015). The assignment is about a case study which you find posted in the content section on your black board (Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry). As discussed in class, each group (as per the list below) is expected to write and submit the answers the following questions:
What is the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)?
Explain the source of the strategic conflict between Starbucks & the Ethiopian government?
Analyze the market position of the Ethiopian farmers using Porter’s 5-forces as a frame of reference? What do you conclude?
What is the role of certification systems? Argue your answer using Porter’s five forces as a frame of reference?