A. Strategic Alternatives – for each of the following list the alternatives with the appropriate pros and cons for JetBlue Airways
1. Corporate Strategies – propose at least two w/ pros and cons.
2. Business Strategies
a. Generic Strategies - propose at least two (w/pros and cons)
b. Competitive Strategies - propose 3 or more. (w/pros and cons)
B. Recommended Strategy
1. Recommend at least one corporate strategy; one generic strategy and two or more competitive strategies.
2. Provide a rationale for choosing each.