Problem: Locate and read three articles on the topic of strategic alliances between Starbucks, Pepsi Co., iTunes, and Barnes and Noble. Analyze the social responsibility issues that arise between strategic alliance partners. Make sure to:
- Describe each company.
- Describe the strategic alliance and the economic benefit to each company.
- Identify at least three issues of corporate social responsibility.
- Analyze each issue and describe the impact on stakeholders.
- Describe ways in which the companies can be socially responsible.