Stoneman suggests that channel strategy is not normally, Operation Management

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Stoneman suggests that channel strategy is not normally

1. Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? Provide examples where segmentation is integrated into a channel strategy? Is segmentation effective?

2. How does the use of dual distribution channels and multichannel systems affect the growth of a business?

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Operation Management: Stoneman suggests that channel strategy is not normally

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