Question 1:
Marketing Mix:
(a) Clearly explain all the elements that constitute the Marketing Mix.
(b) Comment on the steps required in developing the Promotion Mix. Support your answers with appropriate instances.
Question 2:
Define what you understand by the phrase “Brand” and elaborate on each of the steps of Brand Strategy Development Process.
Question 3:
Describe what you understand by Customer Relationship Management (CRM) and elaborate on each of the steps of the methodology to build the CRM solution.
Question 4:
Describe what you understand by Consumer Buyer Behaviour, supported by relevant models, processes and diagrams.