Step of the consumer decision-making process, Marketing Management

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Step of the consumer decision-making process

Question: After watching an ad for Mercedes Benz cologne, Antonio decides he would like to purchase it. This is an example of which step of the consumer decision-making process? Group of answer choices Purchase decision Postpurchase evaluation Evaluation of alternatives Recognition of a need

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Marketing Management: Step of the consumer decision-making process

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Marketing Management: Step of the consumer decision-making process

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