Steelmakers can not afford to lose any sales as per cost


Discussion on law of supply.

In an article on the steel industry, The Wall Street Journal noted that as steel prices were falling, steelmakers were not cutting production since "steelmakers can't afford to lose any sales as per their costs, especially their fixed costs, are so high." What does this statement mean? Explain.

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Business Economics: Steelmakers can not afford to lose any sales as per cost
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