Statement regarding recommendation of product by customer


Question: Which statement is true regarding the recommendation of a product by customers? Multiple Choice When the content on a firm's social media site is easily shareable, satisfied customers recommend it more. Customers doubt a firm's credibility when it tries to ask for recommendations from them. The product offered by a firm need not be great but should make the customer believe it is great long enough to recommend it. Customers are never reluctant to recommend a product when they have had a great experience. Customers recommend when a company performs well, even when the performance is not consistent.

 

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Marketing Management: Statement regarding recommendation of product by customer
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