Question: Which of the following statements is true of the means-end chain analysis? a. It uses the List of Values to measure nine principal values driving consumer behavior. b. Marketers directly assess values by using the means-end chain analysis. c. Marketers who use the means-end chain avoid segmenting global markets. d. It uses a standardized questionnaire, and everyone responds to the same set of items. e. It helps marketers identify important values and the attributes associated with them.