Executive summary. State your proposal and country focus and give a brief summary of major findings. SWOT analysis Micro issues: Introduction of the concept. Reason for entering a foreign market at this time. Evaluate conditions for your concept (include discussion of competition if any. cultural challenges' etc Economic analysis: Brief description of the country (geography, major industries, dernographics)\
Onomie system / role of government in the economy / Current political conditions -
financial markets (foreign exchange rate, interest rate, stability and performance) -
Government policies applicable to your industry (tariffs, non tariff battlers, taxes, regulations rc. foreign ownership and other FDI regulations)
- Current economic conditions (wages, income distribution, economic growth rate, unemployment rate, inflation rate etc.)
- Foreign economic policy and ornkessi .
- economic towards American business. Major trading paw and investors, member of a trade block
Strategy: entry mode (joint venture, franchise, FDI etc). Promotional strategy
Conclusion. Do you recommend / not recommend business expansion to the country in question based on your findings.