State what constitutes a good mission and vision statement


Question 1: State what constitutes a good mission and vision statement.

Question 2: Identify five criteria that are crucial to devising good mission statements.

Question 3: List the five criteria you have chosen for mission and vision (5 each). This can be a bulleted list. Justify your choices.

Question 4: Explain why you think these particular criteria are important.

Question 5: Compare what the two lists have in common and in what ways they differ.

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Marketing Management: State what constitutes a good mission and vision statement
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