Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a 4-5 page paper in which you:
- State the name of the organization and describe what its mission and purpose.
- Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.
- Create the specific goals your campaign will try to achieve, and justify why you chose these goals.
- Design and explain the steps you will take to achieve your goals.
- Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.