1. State how one's job description and evaluation affect compensation. Find a current event on the internet dealing with either of these topics. Describe the current event and its association with the topic.
2. Explain the concept of the 80/20 rule and why it is important to marketers. Be specific and make reference from Consumer behavior text 12th edition.
3. Define executive pay. Find a current event on the internet dealing with executive pay. Describe the current event and its association with the concept of executive pay.