Starting points for value creation
Problem: Using a company of your choice, provide a set of recommendations to the CEO of this company to help it compete against existing competitors. Focus your recommendations on the six starting points for value creation.
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Compare and contrast Ducati's e-commerce strategies with those of Harley-Davidson as they were in 2003. Where did the companies use similar strategies and where were the strategies different?
Problem: Select an organization that you believe is significantly under-performing in terms of their social media and associated customer relationship management (CRM) strategies.
Reflect upon your own personal experiences and observations about corporate use of social media and other CRM strategies described in your readings.
Problem: Select a business or industry that has experienced the phenomena of channel conflict as a result of new e-commerce initiatives. Do some web research to learn about common strategies and other suggestions for managing such conflict.
Problem: Using PowerPoint or Excel graphic tools, develop a value curve for an industry context where there are both bricks and mortar and e-commerce players competing against each other.
What e-commerce related supply chain strategies have been deployed? What have been some of the practical consequences of these supply chain decisions both positive and negative.
Problem: If you were advising the US Postal Service on seeking out strategic partners to help them augment their e-commerce strategies and overall value proposition, which strategic partners would you choose and why?
Select a company with a significant e-commerce strategy. Using the Porter five forces model, describe some of the current dynamics in the firm's industry which are creating either strategic opportunities or strategic threats to existing business m
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