Standardization for international advertising
Question:
What are the pros and cons of standardization for international advertising? Explain in detail and justify your answer
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Webster Industrial Products just signed a sales contract with a new customer. What is this contract worth as of the end of year 4 if the following payments will be received and the firm earns 5 percent on its savings? year1 84,000, year2 113,000,
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What are the pros and cons of standardization for international advertising? Please justify your answer.
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