Stages of the marketing research process, Marketing Research

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Stages of the marketing research process

Question 1: Discuss the significance of designing data collection forms in relation to the other stages of the marketing research process.

Question 2: Compare and contrast the benefits and drawbacks of utilizing interval scales to other types of scales in questionnaire design (including the types of analysis that are possible).

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Marketing Research: Stages of the marketing research process

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Marketing Research: Stages of the marketing research process

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