Assignment:
Q1. What steps do marketers take to make the introductory stage of the product lifecycle successful enough to reach the growth stage? What are some of the challenges they face?
Q2. Arm & Hammer extended the lifecycle of its baking soda by coming up with new uses for the product. Think of a product whose lifecycle you believe could be extended by finding new uses. Describe the product and your ideas for new use.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.