Question 1:
a) Describe and state each of the five stages of management objectives for planning new tourism development projects.
b) List and explain each of the four phases of an action plan in order of priority.
Question 2: Comment on the difference between the public and private sectors in the way they approach each of the given areas:
a) Marketing
b) Finance
c) Operations
d) Human resources
Question 3:
a) Propose six ways of decreasing leakage without handicapping the product and the marketing mix.
b) Describe the difficulties when measuring the economic impact of tourism on a destination.
Question 4:
a) Describe your understanding of each of the given terms in relation to the tourism image:
• core
• brand
• tertiary
b) Describe the reasons why promotional material frequently fails in its attempt to capture the ethos of a destination.
Question 5: Market research plays a significant role in monitoring the performance of the tour operator. List and explain ten research areas to aid the operator’s ability to evaluate their volume of traffic.
Question 6:
a) Describe the reasons why a destination can suffer from constant change and falling markets. List and explain the key areas of impact.
b) What is your understanding of the term Product Life Cycle?
Question 7:
a) Explain the strategies for linking transport with tourism.
b) Describe your understanding of the term transport marketing mix.
Question 8: Describe the factors affecting a destination’s marketing mix for private sector accommodation.