Introduction to Sports Management Assessment 2: New sport outline report
Learning Outcomes
a) Describe the global sport and recreation business environment.
b) Apply management and business planning tools to the sport industry.
c) Understand and explain risk in a sport business context.
d) Identify social and ethical issues that can influence the sport business community.
Context: Your second assessment follows on from the brief for a new sport that you submitted in assessment 1.
Instructions:
Develop the final form of the sport that you invented, including:
Rules of the sport
- Expand and finalise the rules suggested in assessment 1
-Equipment and participant needs
A risk master list including a summary of risk related issues
-Venues
- Playing area requirements
- Seating/spectator requirements
- Support areas - team, medical etc.
- Media
-Suggested sponsorship targets and funding avenues
- Corporate sponsorship
- Co-branding
- Government grants
-Club and/or league organisation and structure (as applicable for team or individual sport)
- Not for profit structures - Name licence, limited by guarantee
- For profit legal structures
-Sport business organisation and structure
- At least one other sport business organisation that is allied, associated or affiliated with the sport must be indicated. This could be an equipment manufacturer, venue or other secondary organisation in the event that the sport itself is considered a not-for-profit entity
-National sporting organisation structure and governance issues
-Example team name, logo, colours and promotional handle
-Example competition schedule
-The sports overall position on social responsibility, ethics and sustainability
Use appropriate referencing to acknowledge all sources utilised in your report. It is expected that you will draw heavily on your learning from all six modules covered in this subject in completing your paper.