Homework: Creating a Marketing Plan
Using the business from the homework, Feasibility Analysis, write 3 to 4 pages paper in which you:
o Identify its primary target market. Explain your response.
o Specify three methods you will use to research customer needs and wants.
o Describe the marketing mix: i) product, ii) pricing strategy, iii) promotion, and iv) placement or distribution.
o Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.