1. Return to HBS case reprint, "Southwest Airlines: In a Different World." How integral is collaboration among business functions to the success of Southwest's plan?
2. It can be useful to understand services cape of the firms through the use of a frame work. Comment on the three major components and suggesting how each impact the behavior of the customer? comment on the 3 major components below:
Behaviors
Internal response in the employee
The response in the customer
3. Service quality is important because it affects customer loyalty." Comment on this statement, giving an example to illustrate your answer.