Source: Corporate Information Systems Management: Text and Cases (6th ed.) by Applegate, McFarlan, and Austin
After you read the case answer the following questions:
- What assumptions did Professor McPherson make about information technology support at the London-based airlines? Do you believe those are realistic assumptions in the technology environment of the mid-1990s?
- What factors do you suppose lead to the difference between Professor McPherson’s expectations and the reality? What alternative approach could have been taken to resolve the situation?
- What were the differences between the Atlanta-based airline’s approach and that of the London airline? Did the Atlanta-based airline have any special advantage in approaching the problem?
- What advice would you give the London-based airline’s management?
- What can we learn from this case?