Sony shoots the messenger-case study


Assignment 1:

The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

• The multiple definitions of Public Relations.

• The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

o How are they similar and how are they different?

o How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Assignment 2:

Internal Public Relations

Resource: The Practice of Public Relations, 13th edition by Fraser P. Seitel

Read the "Sony Shoots the Messenger" Case Study in The Practice of Public Relations

Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.

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Case Study: Sony shoots the messenger-case study
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