Assignment 1:
The Role of Public Relations
Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.
Write a 700- to 1,050-word paper in which you examine the following:
• The multiple definitions of Public Relations.
• The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
o How are they similar and how are they different?
o How might PR be more important during a crisis situation for an organization?
Include two outside references as well as citations with your paper.
Assignment 2:
Internal Public Relations
Resource: The Practice of Public Relations, 13th edition by Fraser P. Seitel
Read the "Sony Shoots the Messenger" Case Study in The Practice of Public Relations
Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).
Include three outside references as well as citations with your paper.