Sometimes people would like to change their behaviors. For example, they smoke and want to stop smoking, or they perennially are late to meetings and want to be on time. They have good intentions and want to change. Sometimes they are successful, but many times they are not. Your textbook outlines a theory that has been successful in predicting people's behavioral choices. Ajzen's theory of planned behavior suggests three factors that influence the ability to change behavior. The factors are attitude toward behavior, perceived behavioral control, and subjective norm.
To prepare for this Discussion:
- Review the article "Application of the Theory of Planned Behavior to green hotel chioce. Focus on the process of the theory.
- Review the Web article, "Theory of Planned Behavior." Focus on the three factors that influence the ability to change behavior.
- Think about one behavior, recent or in the past, that you have successfully changed.
- Consider how the three factors of Ajzen's theory influenced your intention to change that behavior.
- Think about one behavior that you have tried to change but have been unsuccessful in doing so.
- Consider how the three factors of Ajzens's theory influenced your intention to continue that behavior.
With these thoughts in mind:
Post by Day 4 a description of one behavior that you have successfully changed. Explain how the Theory of Planned Behavior influenced your intention to change the behavior. Be specific. Then describe a behavior you could not change and explain how this theory influenced your intention to continue the behavior. Be specific and use examples.
Be sure to support your postings and responses with specific references to the Learning Resources.
Read a selection of your colleagues' postings.
Respond by Day 6 to at least one of your colleagues' postings in one or more of the following ways:
- Ask a probing question.
- Share an insight from having read your colleague's posting.
- Offer and support an opinion.
- Validate an idea with your own experience.
- Make a suggestion.
- Expand on your colleague's posting.