Please research Arm & Hammer.
The following are a list of questions that may help you with your analysis. However, you are free to add any additional points that you want.
How does market research help a company stay successful?
Why do you think that Arm & Hammer has remained so successful for more than 155 years?
How have they repositioned their product?
There are no known competitors. Some say that they may have a monopoly with their product .Why do you think that that the government allows them to exist as the sole provider of this product?