1. Maslow's Hierarchy of Needs and the accompanying text in Chapter 2 to discuss three products you use and what need they fill in your life. Please use specific examples and explain how they relate to the hierarchy. (5 points per product)
2. The "knowing-doing gap" is one of th big challenges of strategy. Some recent research has suggested that what makes companies exceptional is their ability to execute/implement their chosen strategy. Identify some of the secrets of successful strategy execution.