Some national advertisers have found that they can have, Operation Management

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Some national advertisers have found that they can have

Question: 1. Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period. Why might such a flighting schedule be more effective than a continuous schedule?

2. Which medium has the lowest cost per thousand (CPM)?

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