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Some in the hotel industry believe too heavy a reliance on

Some in the hotel industry believe too heavy a reliance on the STAR report to evaluate a hotels's sales effort has a negative effect.

Others defend the STAR as the only independent way to evaluate a sales staff's effectiveness.

Identify two positive and two negative factors involved in an analysis of a hotel STAR report.

What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM's?

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Operation Management: Some in the hotel industry believe too heavy a reliance on

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