1. Some designs of products and services are inherently bad. Read about them at the bad designs web site. Make a list of the factors that make a design unworkable. Nominate your candidates for bad design.0
2. What do you consider to be the most difficult thing about working in a matrix organization? What do you think is the best way to minimize that problem? Explain.
3. What factors can erode the success produced by STP marketing, forcing a firm to reformulate its marketing strategy?