Research Problem
Some companies resort to lowering their prices to attract customers with no regard for the quality of service provided to them
Main & Sub Questions
The main question of this research is:
• What is the impact of service quality on customer satisfaction in aviation industry?
While The sub questions are:
• What is the affect of service quality on company profitability?
• What is the affect of service quality on consumer loyalty?
• What is the affect of service quality on consumer need?
Main & Sub Objectives
The main objective of this research is:
• To determine the impact of service quality on customer satisfaction in aviation industry
While The sub objectives are:
• To measure the effect of service quality on company profitability.
• To find out the effect of service quality on consumer loyalty.
• To investigate the affect of service quality on consumer need
Attachment:- Saudi Airlines Company.rar