Some activists object to axes male-focused marketing, Marketing Management

Some activists object to axes male-focused marketing

Question: Some activists object to Axe's male-focused marketing because they claim it demeans women. In contrast, Dove's "Natural Beauty" campaign gets kudos because it promotes more realistic expectations for girls. Guess what? The same company-Unilever-owns both Axe and Dove. Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while it sends a different message in another?

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Marketing Management: Some activists object to axes male-focused marketing

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