Software Solutions
(Sales) Mitch (VP of Bead Bar on Board) "Develop a software which can use on handheld computer. I think that contact management software would help me keep track of my sales prospects."
(MKT) Miriam (VP of Marketing and Sales) "Desktop publishing should really help me develop direct mail pieces and flyers. Special direct mail programs come with a demographic database that should help us better target our ads".
Imagine that you are acting as an IT consultant for the above executives. What software solutions would you recommend to your executives based on their needs? Explain your answer.