Company and Product Overview Slide
- This slide should include a brief overview of the pet supply store and its new product.
Marketing Strategies Slide
- From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?
- Discuss the channels you plan to use and the messaging
Social Responsibility Slide
- What does social responsibility mean to a company?
- Why is social responsibility important?
- Why should your department (marketing) be interested in it?
Internal Market Factors Slide
- How will the internal market factors impact the marketing strategies you are suggesting?
- Utilizing the SWOT analysis you completed in the "Market Factors" section, elaborate on the strengths and weaknesses that the company should consider.
- Which are the most important and why?
External Market Factors
- How will the external market factors impact the marketing strategies you are suggesting?
- Utilizing the SWOT analysis you completed in the "Market Factors" section, elaborate on the opportunities and threats that the company should consider.
- Which are the most important and why?
Needs and Wants Slides
- How will you leverage your target market's needs and wants in the marketing strategies you are suggesting?
- Utilizing the work you completed in your target market analysis, how does understanding your customer's wants and needs help in developing a target marketing strategy?
Target Market Expansion Slide
- How can you expand your target market to reach more people in the marketing strategies you are suggesting?
- Provide examples utilizing the work you completed in your target market analysis to support your ideas.
Target Market Expansion Slide
- How can you expand your target market to reach more people in the marketing strategies you are suggesting?
- Provide examples utilizing the work you completed in your target market analysis to support your ideas.
Attachment:- Assignment.rar