Social responsibility as an effective competitive strategy


Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activities, strategic investments, or operations.

Imagine a company's profits decrease and the rank-and-file workers' salaries are frozen. Take a position on whether or not the CEO has an ethical obligation to forego compensation. Support your response. Note: In formulating your response, consider the CEO's stature as a leader.

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HR Management: Social responsibility as an effective competitive strategy
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