Problem: The vice president of your company, Mr. Myers, informs you that the board is looking for ways to improve the overall performance of customer loyalty after implementing the social networking Web site. Because the topic is important, Mr. Myers explains that he wants you to prepare a report for him explaining how the company can better compete in the social networking market if their customer loyalty is top notch.
Be substantive and clear, and use examples to reinforce your ideas:
1. Research another social networking Web site or company (not Facebook)and discuss its customer loyalty.
2. Discuss how customer loyalty is linked to competitive advantage.
3. Discuss how cost advantage is linked to customer loyalty.
4. Discuss how differentiation advantage is linked to customer loyalty.
5. Explain how your company can better compete in the social networking market if its customer loyalty is top notch.
6. Give recommendations of how to improve customer loyalty.
7. Give recommendations of how your company can sustain customer loyalty.