What role should social media play in a firm's promotional mix?
Problem 1: Coca-Cola and Pepsi are working hard to build a dedicated social-media following, with both of them focusing on winning the trust and even admiration of their customers. That's a sound strategy, writes John Sviokla, since it's only by banking trust in good times that firms can protect themselves against a social-media backlash when things go sour. Relate this to target market.
( Reference: https://blogs.hbr.org/cs/2010/05/how_coke_and_pepsi_are_using_s.html)
Problem 2: Six months ago, Oprah and Proctor & Gamble established a partnership that reminds me of the partnership between Apple's Iphone and AT&T. The below article discusses this relationship. From a marketing standpoint, what is the risk for each? What is your opinion on these type of partnerships as far as their effectiveness?
(Reference: https://abcnews.go.com/Business/oprah-winfrey-deal-pg-rock-advertising-model/story?id=10500290&page=1)