Case Study:
Andre
In today's society, social media is extremely important for communication. In my opinion, over ninety percent of the population has either a computer, tablet, or smartphone device and is engaged in social media. Social media is a form of media used online where users can interact with one another while sharing words, pictures, videos, and other data. Social media is sometimes referred to as Web 2.0 (Kerin& Hartley, 2016) in the beginnings. The difference in social media and the world wide web is the ability for each user to edit and decide what to post, instead just one main user. Social media consist of blogs and user generated content. Many blogs are created by organizations or a single owner where the public can respond to it with their comments, complaints, and suggestions. The user generated content is a broad variety of over the internet social media that is created by an end user and usable to the public. One of the main characteristics is that the UGC is created by individuals independent from an organization. Facebook, Twitter, LinkedIn, and YouTube are all various forms of social media that are popular in today.
Facebook is widely known as it is at a midlevel of media richness but a high level of self-disclosure, actually the highest level compared to other social media. The Facebook page is created by a single user and allows that user to post real life events, pictures, thoughts, and feelings. By many, it can be used as a timeline of events with photos or videos, but also be used to post news and share comedic videos. Twitter is different from Facebook, as it is more of a blog/instant message exchange. It is also high in self disclosure and medium in media richness. It appeals to the population as folks can "tweet" something rather that going on Facebook and directly messaging. LinkedIn is very different than the rest of the social media forms. LinkedIn's sole purpose is communication and socialization between the professional environment and network. LinkedIn gives opportunities for organizations and the public to view your professional portfolio and make connections. LinkedIn appeals to users as a database to organize and store all professional contacts. Finally, YouTube, is a unique form of social media. It has a lower self-disclosure mainly due to the fact that it is video oriented. Users post videos about numerous topics while the public may view and respond in the comments, like, or dislike the video. Social media is also used in the Marketing process.
Social media is used in marketing plans where it is integrated and measured. Most Companies generally want to use as much of a variety of social networks as possible to obtain their goals and measuring their effectiveness of using the media. Social media is the best avenue because companies want to reach active receivers and those who spread the brand name. Social media is selected by the types of visitors that visit the sites and the number of visitors. The effectiveness is therefore measured using data. Data is collected by performance linked to inputs and outputs. Metrics for input which are measured are sales revenue per ad and cost of times the ad is loaded. Some of the output metrics that are measured are users, fans, percentage of shared, page views, and visitors (Kerin& Hartley, 2016). The verse "I know, my God, that you examine our hearts and rejoice when you find integrity there." (1 Chron. 29:17 NLT) speaks to Christians in displaying integrity, honesty, and responsiveness. As a Christian, it is important to use social media in a way that promotes honesty, wholeheartedness, and integrity. Companies lose integrity when its employees and associates promote false advertisement and marketing that is showing arrogance or rudeness. It is our responsibility as Christians to carry out our Godly conduct on all social media avenues.
Respond with at least one hundred words/Casual style/in a Christian-business perspective
Sarah
According to Drew Hendricks of Small Business Trends, the first social media site was not one that would be easily recognizable today. "The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that's still popular today" (Hendricks).
The big social media sites have many similarities and differences; they are all held together by a foundation of communication, but they each have special tactics in doing so. Facebook is a very versatile social media outlet, specializing in text posts, pictures, complex profiles, videos, even business spaces. There is room for anything and anyone on Facebook. Twitter, on the other hand, is a very succinct platform. Each text post (tweet) on Twitter is limited to 140 characters, which encourages a space full of brief statements, quick thoughts, and short streams of communication. The brief nature of Twitter makes it the ideal place for a celebrity or a company to interact with their fans and customers. LinkedIn is definitely the most popular professional social media platform. Profiles are shaped less out of personal interest, and look more like resumes. The site encourages professional networking and job growth, and encourages its users to connect with each other on a professional basis. YouTube does one thing and they do it very well; YouTube is for videos. Whether it is a normal everyday citizen uploading their wedding video, or a company uploading a promotional spot, YouTube acts as a sharing hub for video communication. Many companies have realized that social media is a straightforward, cheap way to interact and gain the attention of the public.
Respond with at least one hundred words/Casual style/in a Christian-business perspective
Please respond to both andreans Sarah and please break your response.