Problem: Determine how a genuine company could be expanded to two different overseas markets, one developed such as the UK and another where the digital divide exists such as China using social media. Social media can be a powerful method for promoting the travel, hospitality and businesses, because many potential customers research and book their plans online.
What needs to be highlighted:
- How can social media be used to market your product/genuine company in each destination?
- How do these strategies differ from the marketing methods employed in the product's country of origin?
- How does technology access impact your market expansion strategy in the emerging country?
- What are the cultural similarities and differences between the product's home country and the potential destinations?
- How do these similarities and differences impact the way that social media can be employed?