Social change in the service
Problem: Explain how economics and entrepreneurship may be effectively and creatively employed as tools of social change in the service of a topic or cause that is important to you.
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Gillette, when they release a new shaving system, considers both the sale of the razor and the longer revenue stream from the sale of blades.
What is the primary characteristic of the reframing innovation strategy? Why is the reframing strategy difficult to execute within established organizations?
Give an example of a time when you jumped to a conclusion, or made a hasty inference, and made a series of decisions based on that first faulty inference.
What are the four dimensions of social responsibility? What impact do they have on marketing decisions?
Explain how economics and entrepreneurship may be effectively and creatively employed as tools of social change in the service of a topic
What are the two dimensions of strategic entrepreneurship, and what is an example of each?
Give examples of some of the benefits and costs that might contribute to the customer value of the products.
Name some sources of demographic information that are valuable tools to use in this evaluation.
What are the advantages and disadvantages of selling items on Internet auctions, such as eBay?
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