Problem:
Give two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. Justify your selections.
Analyze how the social and economic risks associated with the following products are likely to affect the outlet choice behavior of consumers; pick two (2):
o Men's suit
o Athletic shoes (for running)
o Wine (as a gift)
o Hairdresser
o Mouthwash
o Cell phone
o Movie for a date
Discuss and give examples on the strategies that a retailer may use to encourage how unplanned purchases differ, depending on the type of unplanned purchase generally associated with the product category.