Question -
So which one has greater impact on a company and why?
How much control does a company have over market size?
Criteria - If answer is outside of our textbook, please provide your source or reference, if within, provide the page or pages.
Reference - Horngren, C. T., Datar, S.M., Foster, G., Rajan, M., & Ittner, C. (2009). Cost Accounting: A Managerial Emphasis (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.