1. Snuggle fabric softener marketing mix or market opportunity matrix in the US. Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5- 10 years. Provide justification using: Market Penetration Market Development Product Development Diversification.
2. Snuggle fabric softener marketing mix of pricing in the US. Give price per package. Explain pricing strategy. What is the markup % at the retail level?
3. Snuggle fabric softener's marketing mix of distribution. Explain the distribution system either direct or indirect. Name the major type of intermediaries in indirect distribution.